Data Protection & Privacy

7777ck Privacy Policy

This Privacy Policy explains how 7777ck collects, uses, stores and protects your personal data when you access or use the Platform. We are committed to handling your information with transparency, security and respect for your rights as a user.

Effective Date: 1 January 2026  |  Version: 2026.1
Notice for Pakistani Users: Pakistan's data protection framework is evolving. The Personal Data Protection Bill (PDPB) has been under consideration by Pakistani authorities. While 7777ck applies internationally recognised data protection standards to all user data, this Policy does not constitute legal advice under Pakistani law. If you have questions about your data rights under local legislation, please consult a qualified legal professional.
Section 1

Introduction

7777ck (hereinafter referred to as the "Platform", "we", "us" or "our") is committed to protecting the privacy and personal data of all individuals who access and use the online betting and gaming services available at https://7777ck.cam (the "Service"). This Privacy Policy (the "Policy") sets out how we collect, process, store, share and protect personal data in connection with your use of the Service.

This Policy applies to all users of the Platform, including registered account holders and unregistered visitors. It covers data collected through the website, any associated mobile interface, and through communications with our support team. By accessing the Service, you acknowledge that you have read and understood this Policy.

This Policy should be read alongside the Terms & Conditions and the Responsible Gambling Policy, all of which form part of the overall contractual framework between you and 7777ck.

7777ck is an English-language platform designed primarily for Pakistani users. Our data practices are designed to be transparent and consistent for users in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and across Pakistan. We do not sell your personal data to third parties. We do not use your data for purposes other than those described in this Policy.

Section 2

Definitions

For the purposes of this Policy, the following terms shall carry the meanings set out below unless the context expressly requires otherwise:

Term Meaning
"Personal Data" Any information relating to an identified or identifiable natural person, including name, email address, date of birth, CNIC number, IP address, device identifiers and transaction records.
"Processing" Any operation performed on Personal Data, including collection, recording, storage, retrieval, use, disclosure, erasure or destruction.
"Data Controller" The entity that determines the purposes and means of Processing Personal Data — in this context, 7777ck.
"Data Processor" Any third party that Processes Personal Data on behalf of 7777ck under a data processing agreement.
"KYC Data" Identity verification documents submitted during the Know Your Customer process, including CNIC copies, passport pages, selfies, proof of address documents and liveness check outputs.
"Cookies" Small data files stored on your device by the Platform for session management, analytics and functionality purposes.
"User" / "You" Any individual who accesses or uses the Service, whether as a registered account holder or an unregistered visitor.
Section 3

Data Controller

7777ck acts as the Data Controller in respect of Personal Data collected through the Service. As Data Controller, we determine the purposes for which your data is processed and the means by which that processing takes place.

For any questions, requests or complaints regarding the processing of your Personal Data, please contact us using the details set out in Section 16 (Contact Us) of this Policy.

Data Inquiries: All data-related requests — including access requests, correction requests and deletion requests — should be submitted to our support team via the contact information in Section 16. We will respond within the timeframes specified in Section 12.
Section 4

Data We Collect

We collect different categories of Personal Data depending on the nature of your interaction with the Platform. The categories of data collected are summarised below:

Category Examples Purpose
Registration Data Full name, date of birth, email address, country of residence, preferred currency (PKR) Account creation, age verification, identity management
KYC & Identity Data CNIC or passport copy, proof of address, selfie or liveness check output Identity verification, AML compliance, fraud prevention
Financial Data Deposit and withdrawal amounts in PKR, payment method type (e.g. bank transfer, e-wallet category), transaction timestamps Payment processing, AML monitoring, transaction records
Betting & Gaming Data Bet history, wager amounts, markets selected (e.g. Pakistan cricket, PSL), game sessions, wins and losses Account management, responsible gambling monitoring, dispute resolution
Technical & Device Data IP address, browser type, operating system, device identifiers, session duration, page views Platform security, fraud detection, performance optimisation
Communications Data Live chat transcripts, email content, support ticket details, feedback submissions Customer support, complaint handling, quality assurance
Cookie & Analytics Data Session cookies, analytics identifiers, referral source data Platform functionality, traffic analysis, user experience improvements

We do not collect sensitive data categories (such as health information, political views or biometric data beyond liveness checks required for KYC) unless strictly required for compliance purposes and with your knowledge.

Section 5

How We Collect Your Data

5.1 Directly from You

The majority of the Personal Data we hold is provided directly by you — when you register an account, complete KYC verification, make a deposit or withdrawal, contact our support team, or respond to a survey or feedback request. You are responsible for ensuring that information you provide is accurate, current and complete.

5.2 Automatically

When you access the Platform, certain data is collected automatically through cookies, server logs and similar technologies. This includes your IP address, browser configuration, device identifiers, pages visited, session duration and referring URL. This data is used primarily for security, fraud detection and Platform performance analysis.

5.3 From Third Parties

In limited circumstances, we may receive data from third-party service providers engaged for KYC verification, fraud screening or payment processing. Such providers are bound by data processing agreements with 7777ck and are not permitted to use your data for their own independent purposes.

5.4 Payment Method References

When you use a payment method such as a bank transfer or e-wallet, we may receive transaction confirmation data from the relevant payment infrastructure. We do not receive full payment credentials (such as full account numbers or PINs). References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are for contextual familiarity only — those providers' own privacy policies govern how they handle your data on their side.

Section 7

How We Use Your Data

7777ck uses the Personal Data we collect exclusively for the purposes described in this Policy. We do not use your data for purposes that are incompatible with those for which it was originally collected. Our primary uses of your data are as follows:

  • Account management: Creating, maintaining and administering your user account, including processing login requests, managing account settings and applying responsible gambling limits you have set.
  • Identity and age verification: Confirming that you meet the minimum age requirement (18+, or higher where required) and that you are who you claim to be, in compliance with AML obligations.
  • Payment processing: Facilitating deposits and withdrawals in PKR, maintaining transaction records, and conducting compliance checks on financial activity.
  • Responsible gambling enforcement: Monitoring betting behaviour to identify signs of potential problem gambling and applying self-exclusion, deposit limit or loss limit controls where activated or required.
  • Fraud and security: Detecting and preventing fraudulent account activity, unauthorised access, collusion and other prohibited conduct as defined in the Terms and Conditions.
  • Customer support: Responding to your queries, processing complaints, and assisting with account or payment issues through live chat, email or the Help Centre.
  • Legal compliance: Meeting our obligations under applicable anti-money laundering, data protection and licensing regulations.
  • Platform improvement: Analysing usage patterns to improve the performance, layout and content of the Platform — including mobile optimisation for Pakistani users on 4G/LTE networks.
  • Marketing (where consented): Sending promotional communications about bonuses, new features and events — only where you have opted in to receive such communications. You may withdraw consent at any time.
Section 8

Data Sharing

8.1 We Do Not Sell Your Data

7777ck does not sell, rent or trade your Personal Data to third parties for their own commercial purposes. Your data is not a product. We share it only in the circumstances described below.

8.2 Service Providers and Data Processors

We engage carefully selected third-party service providers to support Platform operations. These providers act as Data Processors under written agreements that restrict their use of your data to the specific services they provide for 7777ck. Categories of service providers include:

  • KYC and identity verification technology providers;
  • Payment processing infrastructure and gateway providers;
  • Fraud detection and AML screening services;
  • Cloud hosting and data storage providers;
  • Customer support platform providers;
  • Analytics and platform performance monitoring tools.

8.3 Legal and Regulatory Disclosure

We may disclose your Personal Data to law enforcement authorities, regulatory bodies or courts where we are required to do so by applicable law, court order or regulatory demand. We will only disclose the minimum data necessary to fulfil such an obligation.

8.4 Business Transfers

In the event that 7777ck undergoes a merger, acquisition, restructuring or sale of assets, your Personal Data may be transferred as part of that transaction. You will be notified of any such transfer and the applicable privacy terms will continue to protect your data.

Section 9

International Data Transfers

As an online platform serving users in Pakistan and subject to operator-level infrastructure that may be based in jurisdictions outside Pakistan, your Personal Data may be transferred to and processed in countries other than Pakistan. Where such transfers occur, 7777ck ensures that appropriate safeguards are in place — such as standard contractual clauses, data processing agreements or equivalent protections — to maintain a level of data protection consistent with this Policy.

By using the Service, you acknowledge that your data may be stored and processed in jurisdictions outside Pakistan, subject to those jurisdictions' applicable data protection laws. If you have concerns about international transfers of your data, please contact us using the details in Section 16.

Section 10

Data Retention

We retain your Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or for as long as is required by applicable law or regulatory obligation. The following general retention principles apply:

  • Account and registration data: Retained for the duration of your active account and for a minimum period thereafter as required by applicable AML and licensing obligations (typically 5–7 years from account closure).
  • KYC documents: Retained for the period required by applicable anti-money laundering regulations from the date of verification or account closure, whichever is later.
  • Transaction and betting records: Retained in accordance with financial record-keeping requirements and applicable gambling regulations.
  • Support communications: Retained for up to 3 years following resolution of the relevant query or complaint, unless a longer period is required for legal proceedings.
  • Cookie and analytics data: Typically retained for up to 13 months from collection, subject to your cookie consent preferences.

When retention periods expire, data is securely deleted or anonymised. Anonymised aggregate data (from which no individual can be identified) may be retained indefinitely for statistical and platform improvement purposes.

Section 11

Cookies & Tracking Technologies

11.1 What We Use

7777ck uses cookies and similar technologies on the Platform to manage user sessions, remember your preferences, analyse traffic patterns, and detect fraud. Cookies are small text files stored on your device by your browser.

11.2 Types of Cookies

  • Essential cookies: Required for the Platform to function correctly — including maintaining your login session, remembering your currency preference (PKR) and applying your account security settings. These cannot be disabled without affecting Platform functionality.
  • Analytics cookies: Used to collect aggregate, anonymised data about how users navigate the Platform — page views, session duration, error rates. This data is used solely to improve the Platform experience.
  • Functional cookies: Enable enhanced functionality such as remembering your display preferences, language setting or live chat session context.
  • Security cookies: Support fraud detection and session integrity verification. These are essential to Platform security and cannot be disabled.

11.3 Managing Cookies

You may configure your browser to refuse non-essential cookies or to notify you when cookies are being set. Disabling essential or security cookies may affect your ability to use the Platform. Detailed cookie settings are available through your browser's privacy controls.

Section 12

Your Rights

Subject to applicable data protection law, you may have the following rights in relation to your Personal Data. Where these rights apply, 7777ck will respond to valid requests within 30 days of receipt, unless the complexity of the request requires an extension (in which case you will be notified).

Right of Access

Request a copy of the Personal Data we hold about you and information about how it is being processed.

Right to Rectification

Request that we correct inaccurate or incomplete Personal Data held about you. You can update basic account details directly from your profile settings.

Right to Erasure

Request deletion of your Personal Data where it is no longer needed, subject to legal and regulatory retention obligations that may require us to retain certain records.

Right to Restriction

Request that we restrict the processing of your data in certain circumstances — for example, while you contest the accuracy of data we hold.

Right to Portability

Request a copy of data you have provided to us in a structured, machine-readable format, where technically feasible and where the processing is based on your consent or a contract.

Right to Object

Object to processing based on legitimate interests, including direct marketing. Where you object to marketing, we will cease marketing communications immediately.

To exercise any of these rights, please contact us via the details in Section 16. We may need to verify your identity before processing your request. Requests that are manifestly unfounded or excessive may be refused or subject to a reasonable administrative fee.

Section 13

Data Security

7777ck implements appropriate technical and organisational security measures to protect your Personal Data against unauthorised access, loss, destruction, alteration or disclosure. These measures include:

  • SSL/TLS encryption for all data transmitted between your device and the Platform;
  • Encrypted storage for sensitive data including KYC documents and financial records;
  • Access controls limiting data access to authorised personnel on a need-to-know basis;
  • Two-factor authentication availability for all user accounts;
  • Regular security audits and vulnerability assessments;
  • Staff training on data protection obligations and secure handling procedures.

No security system is entirely impenetrable. In the event of a data breach that poses a risk to your rights, we will notify affected users and relevant authorities in accordance with applicable law, within the timeframes required.

Your Role in Security: You are responsible for keeping your account password confidential and for logging out of your account when using shared or public devices. Never share your login credentials with anyone, including support staff. 7777ck will never ask for your password via chat or email.
Section 14

Minors

The Service is strictly intended for adults aged 18 years or older — or the higher minimum age required by the operator's license jurisdiction. 7777ck does not knowingly collect or process the Personal Data of minors. If we become aware that Personal Data has been submitted by or in respect of a person under the applicable minimum age, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian and believe that a minor has registered an account or submitted data to the Platform, please contact us immediately using the details in Section 16.

Section 15

Policy Amendments

7777ck reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law or Platform features. Where changes are material — such as a new category of data collection or a new purpose for processing — we will notify registered users by email or via a prominent notice on the Platform before the changes take effect.

The effective date at the top of this Policy reflects the date of the most recent revision. Your continued use of the Service following publication of an updated Policy constitutes your acknowledgement of the revised terms. If you do not agree to the updated Policy, you must cease using the Service and contact us to close your account.

The current version of this Policy is always available at https://7777ck.cam/privacy-policy.

Section 16

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or need to raise a data-related concern or complaint, please contact the 7777ck data team using the details below. We will acknowledge your request promptly and provide a substantive response within 30 days unless an extension is required.

Data & Privacy Contact:
[email protected]
Subject line: "Privacy Request — [Your Account Email]"
Please do not attach KYC documents to emails. Use the secure KYC portal for all identity verification document submissions.

When contacting us about a data rights request, please include your registered account email address and a clear description of the request. We may need to verify your identity before acting on your request. Support is available in English as standard, with Urdu support during peak hours for Pakistani users.

How We Protect Your Privacy

Our Privacy Policy is built on six core commitments that govern every aspect of how your personal data is handled on the 7777ck platform.

No Data Sales

Your Personal Data is never sold, rented or traded to third parties for commercial purposes. It is used exclusively for the purposes described in this Policy — nothing more.

SSL Encryption

All data transmitted between your device and 7777ck is protected by SSL/TLS encryption. KYC documents and financial records are stored in encrypted form with access strictly controlled.

Your Rights, Respected

Access, correction, deletion, portability and objection rights are all honoured. Submit a request to [email protected] and receive a response within 30 days.

Defined Retention Periods

We keep data only as long as legally required. When retention periods expire, data is securely deleted or anonymised. We do not hold your information indefinitely without cause.

Minimal Data Collection

We collect only what is necessary for the specific purpose at hand. No excessive data gathering, no speculative collection for hypothetical future use cases.

Breach Notification

In the event of a data breach that poses a risk to your rights, affected users will be notified promptly in accordance with applicable law. We will not conceal security incidents.

Questions About Your Privacy?

Contact our support team with any privacy or data rights queries. For the full legal framework governing your account, review our Terms & Conditions — or return to the homepage to explore the platform.

18+ only — or the higher minimum required by the operator/license jurisdiction. Local laws in Pakistan may restrict gambling. Play responsibly.